Privacy Policy

American Dance Machine for the 21st Century ("ADM21") knows how important privacy is and is committed to respecting and protecting your privacy. We have prepared this Privacy Policy to inform you of what information we collect and how that information is used and protected. Changes in our practices or applicable laws may, from time to time, necessitate that we update this Privacy Policy, so please refer back to this page to see our Privacy Policy in effect at the time of your use of our website.

By using our website, or communicating with us by e-mail, letter, phone or in person you are deemed to have agreed to this Privacy Policy as in effect at the time of your communication.

Collection and Use of Personal Information

Personal information is data that relates to you and which can identify you as a living individual, by itself or when combined with other data. ADM21 may collect various personal information about you in the course of carrying out its business, including information you enter on our website or give us in a letter, e-mail or phone call.

Here are some examples of personal information which we may collect about you and use:

  • full name
  • personal / business address
  • telephone/fax number(s)
  • email addresses
  • credit card information
  • contact preferences
  • any other information you choose to submit to us

Here are some of the reasons we may collect, process, and store your personal information:

  • facilitating our communications and transactions with you
  • improving the products, services, content and advertising we provide
  • marketing by us
  • notifying you of ADM21s upcoming events, awards, activities
  • for compliance with contractual, legal, regulatory and other governance obligations
  • conducting internal auditing, accounting, financial, and economic analyses

By using our website or communicating with us by letter, email or phone, you consent to the collection and use of certain information by ADM21, as set forth in this Privacy Policy.

Collection and Use of Non-Personal Information

When you browse our website we may also collect, use and disclose non-personal information about you or your visit — this is data that does not contain anything identifying you personally. Here are some examples of the non-personal information we may collect, use and disclose:

  • date and length of visit
  • list of pages viewed or downloaded
  • errors encountered
  • your zip and area code
  • browser used and language
  • the Internet Protocol (IP) address of the machine through which our site was accessed

Our website, email messages and advertisements may also contain cookies and other technologies that allow our system to recognize your browser's access privileges and to personalize your session with us. If you want to disable cookies, you can adjust the settings on your browser accordingly, although doing so will limit the range of features that will be available for your use on our site.

The non-personal information we may collect may be used by us to:

  • understand and analyze trends
  • gather demographic information about our user base as a whole
  • administer our website and personalize your session with us
  • learn about user behavior on the site
  • measure the effectiveness of our advertisements and your web searches
  • improve our products and the services we offer you, our advertising and our website.

To the extent that non-personal information is combined with personal information, we treat the combined information as personal information.

Disclosure to Third Parties

You are the most important part of our business, and we are not in the business of selling your information to others. However, ADM21 may make certain personal information available to third parties providing services to ADM21 (such as processing credit card payments, fulfilling orders, delivering packages, sending regular and electronic mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance and providing customer service) or to strategic partners of ADM21, for the purposes mentioned above. ADM21's service providers and strategic partners have access only to the personal information necessary for performing their functions, are prohibited from using it for other purposes and are obligated to protect your personal information.

We may also disclose your personal information to third parties if:

  • we believe we are required to do so by applicable laws, litigation and/or requests from public and governmental authorities;
  • we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate;
  • we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or visitors to our website or for any other reasonable purpose; or
  • for purposes of fraud protection and/or credit risk reduction.

Protection of Personal Information

We know how important privacy is and take various precautions to safeguard your personal information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction.

It is your responsibility, however, to protect against unauthorized access to your computer and any account with ADM21 and login and password relating to our website. You must be sure to sign off of our website when you have completed your visit.

Further, although we believe that our security procedures are appropriate to protect your personal information, we cannot guarantee that these precautions will protect against, and we expressly disclaim any liability for, its misuse, loss, alteration or use inconsistent with our Privacy Policy.

Integrity and Retention of Personal Information

We will retain any personal information we collect for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. You may request access to your personal information that we store, so that you can review, correct or delete it, by emailing us. We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by applicable law.


We do not knowingly collect personal information from children under 13. If we learn that we have collected the personal information of a child under 13 we will take steps to delete the information as soon as possible. Any parent who may be concerned that a child has accessed our website or given personal information should contact us by email.

Third-Party Sites and Services

Our website may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties. Information collected by third parties is not governed by this Privacy Policy but governed by the privacy practices of each of such third parties. We have no responsibility for and specifically disclaim any liability for the content, the privacy policies and the use of information of third-party websites to which our site may give links. We encourage you to learn about the privacy practices of those third parties.

Privacy Questions

If you have any questions or concerns about this Privacy Policy or our data collection or processing, please contact us by email.

Disputes Jurisdiction and Venue

You agree, wherever you may be accessing our website from, by virtue of your access, that the laws of the State of New York shall govern any disputes, including any arising from or in connection with use of our site and any arising from ADM21's use of your personal information or otherwise relating to privacy and, further, that any claim made against ADM21 can be brought only in a federal or state court in New York County, New York.